Our Story

Hello, my name is Sarah, and I am the Founder and CEO of Sustainable Market. I was born and raised in San Jose, California. Every summer, we would pack up our Camper and spend time at one of the many beautiful lakes in our home state. Our family always reserved a section of the campground together so that, as kids, we could wander through my aunt's and uncle's family sites - depending on who was making the scores. I treasure those memories from my childhood and even more now that I am a mom. So, as global warming and climate changes have impacted our planet, I have watched as these beloved lakes and campsites have endured the devasting impacts of wildfires and severe droughts, and now I know what I can do to help preserve these places and our planet. 
 

I started working in retail when I was 15 years old. Over the years, I have worked in every position, from inventory and cashier to corporate retail brand, marketing, design, construction, procurement, and operations. I value the impact of creating branded experiences, inclusive of accessibility, innovation, and sustainability in the workplace and through services that intentionally engage customers and employees. Through ethical sourcing and sustainable procurement practice, I have contributed to the stewardship and growth of new business functions within three of the world's biggest and best-known global technology brands.

For over a decade, I dreamed and planned out my vision for starting my own company, and in 2022, I decided to take a chance on myself. I left a steady paycheck with a luxury electric car company to focus full-time on Global Retail Ventures, LLC (GRV). Over the 25 years I spent working for others, helping them build over 400 retail stores and office buildings in 20 countries, I met inspiring organizations and individuals, but working with B-Corporations on the United Nations Sustainable Development Goals sparked a new motivation. I started reaching out to every eco-friendly manufacturer with the hopes of being their Go-To-Market partner. I had some initial success, helping a few companies gain access to sell their green products and big box stores, but it quickly became apparent that this model would not help me fulfill my goals. How could every eco-manufacturer have the same issues: Fighting the stigma that eco-products are luxury items for the wealthy only?
 

Like successful startups, the key to survival is knowing when to PIVOT! The answer was clear: I would start a retail company dedicated to all the clean, green, and innovative products - carefully curated in one space. A retail company that can serve all customers anywhere they want to shop: In-person, online, or in a custom app without the luxury markups that other retailers charge. At Sustainable Market, we're on a mission to connect eco-lifestyle products with anyone wanting to live a cleaner, healthier life. ​